What is Digital Marketing?

What is Digital Marketing?

Digital marketing comes to the fore with the advantages it provides compared to traditional methods for promoting your products or services electronically. In this marketing method, which has a high preference rate, it is aimed to promote and market a company on digital platforms.
Digital marketing, internet, social media and mobile platforms, which are one of the newest marketing methods of today, are used. The increase in the rate of internet use allows to increase the success rate of studies in this field.
Companies that are open to implementation by following the innovations do not neglect to allocate a budget for digital marketing studies. In this way, it is possible to stand out in the online sales world where the competition is extremely tough.

Where is Digital Marketing Used?

Digital marketing studies;
websites,
social media platforms,
E-books and technical dictionaries,
blogs,
infographics,
Online PR studies,
Banners and online catalogs,

What are the Types of Digital Marketing?

It is used on brand-specific points such as logos and fonts. Numerous techniques can be used for digital marketing. These;
Google AdWords Ads
Since the dynamics of each platform will not be the same, different methods should be used for advertisements. Search engine-friendly ads can be created using search ads, display ads, video ads and shopping ads. At this stage, if you work with a company experienced in the field, you can get good feedback thanks to effective advertisements.

Search Engine Optimization

There are hardly any companies that do not implement these studies, also known as SEO. By targeting keywords for your site, it is aimed to stand out in the search results. In addition, the user experience is increased by working on the site. Since it is a method whose effect can be seen over time, it is necessary to wait patiently for the results.
Social Media Marketing
Since social media applications are platforms that everyone from 7 to 70 use intensively, studies in this area will be effective. The important thing is to work by knowing the target audience correctly. This will increase the number of interactions on the platform.

Content Marketing

Content published on social media and blogs determines the impression the company leaves on customers. For this reason, it is necessary to prepare content that reflects quality and brand value. Having a whole in the published content helps the company to be remembered easily. The professional support you will receive in this regard will ensure that your content is of high quality. In this way, you can increase the trust in your company.
Mobile Marketing
The most well-known of these activities using mobile devices is SMS marketing. Studies conducted through more applications provide the opportunity to reach different users. Thanks to the method, in addition to target setting studies, potential customers are also reached on a location basis.

E-Mail Marketing

Anyone with a smart phone uses Email. This allows to gain customers with the correct mail marketing efforts. During the work, it is necessary to avoid producing content that may be spam or that users will delete without opening it. It should be aimed to determine the target well, to reach the user at the right time and to win it. In this way, a large number of feedback can be obtained.

Influencer Marketing

The influence of those who are phenomenal in social media applications on marketing is incredible. You can work for different social media platforms by finding the most appropriate phenomena for the sector in which your company is located. The point to be noted here is that the content to be shared should be extremely natural, not like advertisements. In this way, users’ interest in the product and your brand will increase.

Remarketing

In this type of digital marketing, which means retargeting, users are provided with your ad even if they go to different sites. In this way, you can persuade to buy the product that you previously noticed.

As DCA Network, we provide services in the field of digital marketing. By identifying the dynamics of your company, we carry out special studies for you. You can contact us for detailed information about our digital marketing service.