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The search ad network is one of the most used types of advertising in recent times. It covers the process of displaying advertisements about products or services on websites associated with the search result. When the method is used, the ads that are intended to reach the potential consumer are displayed when the specified keywords are searched. In other words, the publication of advertisements according to the method depends on the searches made by the users by entering the search engine.
Since Google is the most used search engine in the world, advertising with this method gives very good results. In order to do a good job, companies that want to advertise using the method should pay attention to some points. If you are looking for answers to questions such as what is the search ad network, which is a popular type of advertising, and how to do it, our content is for you!
What Does a Search Advertising Network Mean? What Does It Do?
If you are using the Google search engine, you must have come across ads using the search ad network. This service provided by Google, using the Google Ads panel, digital advertising campaigns can be created through the keyword panel. Prepared ads can be located in different parts of the search screen. It can be added to Google maps or shopping ads.
In the search ad network model, where the competition is high, it is necessary to stand out among the competitors. Successful use of ad extensions is effective in reaching customers. In order to be active in the field of digital marketing and reach new customers, it is sufficient to publish ads using Google Adwords. With the ads shown to the right people at the right time, you can gain a place in mind. The best part of the method is that you pay per click. You don’t need to pay when you don’t get clicks. Invalid clicks will be noticed by Google and you won’t be asked to pay for them.
Ad text fields with character limits can be created using this method. In addition, you can use the click-to-call feature based on the cost-per-click on the link to the site, and the phone number link. You can add details such as countdown feature, price information to ads.
How to Make a Search Ad Network
Since the Google search engine gives importance to user experience, it shows user-specific content in the search results. If you want to reach users using the search ad network, you must meet the needs of the users. Of course, this is not the only criterion. The relevance of the ad you create to the website, the quality scores given per word and the harmony of the determined keywords with the texts will create your ad rank. In order for you to come to the fore in the ranking, the website must be mobile-friendly, with the absence of contrary redirects on the website where the advertisement will be published, the use of original content on the site, and the speed of the site in accordance with the user experience.
An ad that meets the above-mentioned requirements will start running on Google. The fee you will pay for this will be determined per click. Before starting the studies, you can calculate how much you need to pay by determining the average number of clicks you can get with the words you target. In this way, you do not have to remove your ad later due to lack of budget.
In Which Search Engines Is the Search Advertising Network Used?
Although the search ad network is mostly done through Google, you can also advertise to be published on Yandex and Yahoo. You can learn which steps you need to take from the support page of the relevant search engine. For example, Yandex advertising network receives advertisements for Yandex services and partner websites. In this way, business partners earn income from advertisements, while advertisers gain customers. Having your ad appear on different search engines means appealing to more users. You can convince a potential customer that you can’t catch on a search engine to shop from you on another search platform.
As DCA Network, we can carry out your search advertising network activities. In this way, you can gain traffic and customers by reaching the targeted audience. You can contact us for detailed information.
