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Paid advertising is one of the indispensable methods for websites to get clicks. The return of the search network, social media ads and display network made using this method to the site is incredible.
Google ADS basically allows you to advertise over two networks. One of them is search ads and the other is display ad network. GDN, which stands for Google Display Network, is a network that delivers advertisements to internet users. Not only the search engine, but also platforms such as Youtube and Gmail are in this network. The biggest advantage of the display network is that it allows ads to appear on more than 2 million websites.
How the Display Network Works
There are multiple options to reach your target audience by using the display network. During targeting studies, details such as demographics and web history of visitors can be used by focusing on users. In addition, the sites that want to publish ads by focusing on the content can also be selected manually. Either one of these methods can be used or both can be used together. So how to target in GDN? Let’s take a closer look at the answer to this question.
What are Display Network Targetings?
Knowing display network targeting is essential for strategizing. In this way, a plan can be created to meet the needs. Some of the display network targetings are:
Keyword Targeting
Keyword targeting for GDN is different from what is done for search engines in SEO work. This option can be done in two different ways by targeting audience and content. The purpose here is to ensure that the advertisements are placed on the websites where the keywords are mentioned. For example, if the keyword “heat resistant paint” is targeted, Google may advertise the company in question on E-Commerce sites that sell paints or websites that review paints. Users who are researching the content may want to examine the site by seeing the advertisement. In this way, while increasing site traffic, it is also possible to increase product sales.
Placement Targeting
Placement targeting includes displaying ads on a desired domain name or subpages. However, it is not limited to just the website. In this way, advertisements can be placed in the application and videos. Effective studies can be carried out by identifying the areas of interest of the target audience. This route is a good alternative for companies that want to reach their advertising goals in a short time.
Interest Targeting
Google segments users based on their online behavior and interests. For example, a user who is interested in sports will visit sites that share in the fields of exercise, fitness and healthy eating. Your ad will appear when the user enters similar sites by interest targeting. In this way, your rate of attracting customers to your site will increase.
Audience Targeting
Audience targeting allows you to reach users who are researching the services or products you are selling. For example, a user who wants to buy a mother’s day gift may come across your advertisement when he searches on the search engine and enters the sites. Thus, you can find and buy the product you want by heading to your site.
Topic Targeting
Certain topics are among the interests of many people. When subject targeting is done, advertisements appear on websites that are suitable for the category of sale. The difference between this method and interest targeting, which reaches users one by one, is that it allows placing ads according to the themes of the websites.
Demographic Targeting
Demographic targeting is the process of categorizing users based on factors such as age, gender, marital status, and parenting. In this way, more people are reached in a narrower range.
We can perform your Google display network work. We can create special strategies for you with our experience in the sector. In this way, you will take a solid step towards reaching your advertising goals. You can contact us for detailed information about our display network activities.
