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Instagram, one of the most popular photo and video sharing applications today, is also a good marketing tool for brands. Thanks to the application, it is possible to increase brand awareness and reach users. The fact that companies have turned to Instagram has made the competitive environment tough in this area as well. You can run your Instagram account professionally to stand out among your competitors.
The first thing you need to do to use your company’s Instagram account effectively is to open a business account, not a personal one. Business accounts are more advantageous than personal accounts. With such an account, you can see interaction graphs created by Instagram. You can infer from the graphs whether you are growing or not.
By paying attention to the techniques of increasing interaction on Instagram, you can make your account better. Some of these techniques are aimed at increasing communication with users, while others are aimed at receiving comments and likes. The important thing is to apply the methods carefully.
Share Content Regularly
One of the most important techniques to increase interaction on Instagram is regular content sharing. Posting when users are most active is a good way to get attention. Posting periodically will make customers think that your company is reachable.
Don’t Forget To Add Hashtags Under The Post
Adding hashtags under your posts will help you attract the attention of those who don’t follow you. People who are interested in the subject may notice your post and start following your page. As your follower count begins to increase, new followers will begin to arrive. At this stage, you need to be careful to find the most followed hashtags on the topic.
Keep in touch with your followers
Keeping in touch with your followers on Instagram is another way to increase engagement. Like or reply to the comments left under your posts will make them think they care. This situation will increase the trust in your company by thinking that they can find an interlocutor.
You can also follow back some of your followers. In this way, you can see the posts of users on your home page stream, like and leave comments. In addition to all these, we recommend that you interact with people you do not know but who may be interested in your brand.
Prepare Posts to Capture the Attention of Your Followers
If you want your Instagram account to grow, you can prepare posts to increase interaction. You can prepare content that asks questions to your followers, focuses on making them laugh, and allows them to fill in the gaps you left. Thus, users will contact you by giving answers.
Increase Followers with Sweepstakes
Recently, you have seen accounts that have won followers by making sweepstakes through the application. In this way, both users are made happy by giving gifts and it is easier to hear the account. The point to be considered while making the lottery is to set certain conditions for participation. You can increase the interaction by placing conditions such as following your account, liking the photo and tagging 2-3 users in the comments. By informing you that you will draw again in the future, you can ensure that your followers who come for the draw will be permanent.
Always Be On The Line With Story Sharing
Posting stories on Instagram helps users remember you. With the story features that change every day, you can create special tests for your followers and organize surveys. Surveys will allow users to make inferences about your products or the category you are selling. You can use the survey results you obtain in your marketing efforts. Your posts are also a good way for your followers to ask you questions.
Turn Your Account to Professionals
Increasing engagement on Instagram is not enough by itself to enlarge your page. In addition, the shares in your account must be of high quality. You can ensure that users follow you with high quality images and content appropriate to the subject. You can get professional support for your social media channels to help announce your company and promote your products.
As DCA Network, we serve you with our experienced social media experts. We share in line with your company’s values and goals. We increase your image in the eyes of customers by designing special visuals for you. You can contact us for detailed information about the methods of increasing interaction on Instagram.
