How to Use Google Alerts

The free tools that Google offers to its users are very useful for companies. One of them is Google Alerts. If you are looking for answers to questions such as what is this tool, is it really effective, how to use it and what are its advantages, you can continue reading our article.

What is Google Alerts?
Google Alerts is one of the services offered by the Google search engine. The purpose of this service is to inform users about indexed topics. It can be said that it works like a search engine. It is sent via e-mail to the people who create a warning about the news, product or content found in the search results. If we need to explain the subject better; When users are curious about any subject, they search by entering search engines. They try to find what they are looking for by clicking on the results that appear. Although this may seem very simple, in some cases it can become tiring.
Google, which wants to make the process easier, works just like a news agency. Working hard on the topic you want to research, Google Alerts reviews information services, news sites, web pages and blog sections around the world. By filtering among these, it sends the most logical results to you from your e-mail address. You will also be notified instantly when new posts related to the subject you are researching are shared. In this way, you can reach the most up-to-date information on the subject you want without searching. If you were to do this manually, you would waste time.

How to Use Google Alerts for Business
You may be wondering how to use Google Alerts for your business. For this, you can set up Alerts for your company and receive all the content entered about your company as an e-mail. It would be good to set a clear goal before performing the installation process. In other words, it will not be enough to just enter your brand name or the keywords you use. When setting a target;
Negative comments about your business,
What bloggers and columnists think about your competitors,
The latest developments and trends in the category you are selling,
You can turn to find new platforms on which shares are made for your industry.

Is Using Google Alerts Advantageous?
The biggest advantage of using Google Alerts is that it allows keyword tracking. From forums to blogs, you can get information from more places than you can find by searching. These platforms include Youtube, the most popular video sharing and viewing application today. Being aware of a wide area will be beneficial in the work you will do for your company.
We said that the results found for the keywords you want to follow will be sent to your e-mail address. You decide how often you want to receive e-mails. You can receive an e-mail once a day, or you can have a wider range of information by doing this once a week. In this way, your e-mail address is not filled and you can view the results whenever you want. Results are also available at google.com/alerts.

How to Setup Google Alerts?
To set up Google Alerts, you can follow these steps;
Go to Google Alerts at this address. Make sure you’re signed in with a Google account that you use frequently at this stage.
Enter the topic you want to follow on the page that appears.
Customize the settings by clicking Show options. At this stage, you can customize how often you want to receive mail, what kind of sites you want to see, the language of the content, the content in which region, the amount of information you want to receive and the accounts you want to receive alerts for.
You can complete the installation process by clicking the “Create Alert” option. You can then edit your alerts. You can also delete the warnings if you wish.
As DCA Network, we help you to use different Google services effectively. You can consult us to set up and use Google Alerts correctly for your business.