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Social media platforms, one of the most effective tools of today, are very important for a company to introduce itself to customers and create loyal customer profiles. With properly managed social media accounts, the desired momentum can be achieved on the way to growth. At this point, it is necessary to seek an answer to the question “How is social media management done”.
Step 1: Planning and Strategy Formation
While making strategic planning in social media management, the target audience of the company or brand is taken into account. Demands and goals must be compatible with each other in order to make a plan suitable for the brand. Random posts should not be made on social media platforms without creating a roadmap to be followed. Getting professional support in this regard will allow you to leave a good impression on customers. Some of the key points to be considered in the planning and strategy formation phase are as follows;
The target audience of the company
Analysis of the strengths and weaknesses of the company according to the sector,
Creating company-specific language,
Company’s content management and interactions,
Goals, objectives and directions for improvement
As DCA Network, we provide services with our experienced experts in social media management. Thanks to our service, you can follow an effective way in your company’s social media accounts.
Step 2: Brand and Competitor Analysis Research
Brand and competitor analysis research is one of the indispensable steps to create effective social media management. Focusing only on the company’s own shares will cause loss of time and money. Examining the competitors in the sector adds a different perspective to the company. Within the scope of these studies;
Which social media platforms competitors are on,
prominent features,
How content is shared in what time intervals,
What types of posts get more likes and interactions,
The company’s stance on social media,
It focuses on how to apply the data obtained from the competitors in the social media studies of the company.
Points to be considered are handled meticulously by our employees who provide professional services in the field of social media management.
Step 3: Setting a Goal
It is very important to set goals for social media management to be handled professionally. A company with a clear goal will not make exaggerated and unrealistic promises in its social media posts. The fact that the shares are in line with a specific goal will help establish a good relationship between the company and the customer. At the stage of target setting;
Bringing the positive aspects of the company to the fore in a realistic way,
Preparing campaigns and opportunities as daily, weekly and monthly operations,
Carrying out promotional activities to increase company awareness,
Creating effective content in line with customers’ expectations and solving problems,
It is aimed to gain momentum in a short time by taking firm steps on the path of growth.
Social media experts within DCA Network will set goals that best reflect your brand. He will meticulously comply with the details that need attention in order to achieve the purpose.
Step 4: Professional Content Production
The content to be produced for social media profiles enables direct communication with the customer. For this reason, the content should be produced for the audience. It should also be determined when and how often the shares will be shared. Content made on the social media platform at an hour when people do not enter will not attract attention. On professional content production;
Content planning,
To produce remarkable content suitable for the company’s audience,
To use options such as video, infographic and animation,
To prepare not only sales-oriented content but also to promote the company,
Care should be taken to eliminate the question marks in mind with content such as question and answer, surveys and campaigns. As DCA Network, we help you increase sales rates by expertly managing your social media platforms that you have entrusted to us. Thanks to our Creative team, we produce professional content for the social media accounts of companies in different sectors.
Step 5: Creating Ad Scheduling
Today, the creation of advertising campaigns for social media platforms is one of the most revenue-generating stages for the company. In order for the account to attract attention and gain followers, advertising planning is created first. During these studies, details such as which post will be used in the advertisement, when it will be shown to users, and how long the advertisement will continue are emphasized. Growing your page is a good way to attract more users’ attention. In this way, you can see that your sales rates increase over time. Adhering to the created plan and advancing patiently will ensure that the work is rewarded after a while.
Step 6: Reporting and Conclusion
Companies that receive social media management packages are at the end of the studies.
They wonder about their ends. You can observe the effect of the studies with the reports we make at certain time intervals. In this way, you can also have information about whether the budget you have allocated for social media management is wasted.
As DCA Network, thanks to my professional social media management service, you will use your marketing budget in the most correct way. You can contact us to get information about social media management prices.
