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Today, it is possible to earn income by owning a site on the internet, by buying advertisements or by selling through an e-commerce site. With the widespread use of the Internet, the competition between sites has also intensified. Google, the most used search engine of recent times, makes some arrangements for companies to come to the fore. Thanks to the tools used in a very practical way, it is possible to attract users to the site.
What is Google Trends?
Google Trends is one of the Google services that provides information about the words and sentence patterns that search engine users use in their searches. People who do research on Trends get very detailed information. It can detect from which region a search is made using which language in a certain time period. Obtained results are shared as statistical data.
Thanks to Google Trends, you can find popular words that are searched at certain times. To explain with an example, this situation is seen when the word Olympics is researched. In the results, it is seen that the search volume of this word increases in certain periods and decreases in other periods. This is normal as the Olympics are held once every 4 years. Like this, you can carry out studies on periodically searched words.
Knowing in which time period a word is searched more will not be enough on its own. You can evaluate the obtained data in more detail by using Google ADS Keyword Planner. You can access real-time data by demonstrating the approach shown in the example above in different sectors. Since most of the data comes from Google AdWords campaigns, it will be very beneficial to your marketing strategies.
What Does Google Trends Do?
Thanks to Google Trends;
- Which keywords are at the top of the category you want to search,
- Search rate comparison between different keywords,
- The most searched region for the keyword in question,
- Which of the images, news, shopping and Youtube search results the keyword is searched for,
- Information about which topics are related to the searched keyword.
The biggest advantage of Google Trends is that it offers other keyword suggestions while researching the keyword. Aware that new ideas will be needed, Google officials give you these ideas easily. Your job is to focus on the keywords with high search volume. In addition to these, you can access the searches and published articles in the last 24 hours. Thanks to the up-to-date data, you can also identify the words that can go up and carry out studies in advance.
Once you’ve determined which keywords to work with, you can start creating marketing strategies. You can create product descriptions, promotional articles, and social media posts with keywords.
How to Use Google Trends
Google has been trying to present a general result by collecting the data it has received since 2008. That’s why when you search, you’ll come across relevant results as well as irrelevant ones. By filtering among them, you can reach more logical results. Since Google keeps its data constantly up to date, the rate of adding new keywords is just as high. In this way, you can not only do keyword research, but also choose according to semantic relevance. Finding keywords that are leading in terms of popularity allows you to conduct up-to-date studies.
As DCA Network, we can use Google Trends to identify popular keywords in the category your site is in, and provide you with a detailed report. Thanks to the results we have achieved, we can carry out effective marketing activities. All you have to do is reach us from our contact information! DCA Network is with you in advertising, marketing and more!
