What are Google Ads Ad Types?

With the digitalization of the world, the concept of advertising has gained a new dimension. Google, one of the largest digital platforms, also kept up with this innovation and launched Google ADS. There are different types of this service, formerly Google Adwords. Although each system has different dynamics within itself, their purposes are basically the same. Google ADS ads will help you to promote your products or services, increase brand awareness and gain the trust of customers.

In this type, also called Search ADS, your ad is shown to people who search through Google. For this to happen, the user must use the keywords in your ad. For example, if you are selling headphones, there is a high probability that someone searching for wireless headphones or bluetooth headphones will see your site. The position in which your ads will be published thanks to Google ADS is determined by the auction system. Paying the highest price is not the first line here. In addition, the quality scores of the keywords will also be effective in ranking. You can get professional support for identifying keywords and placing them in ads.

The display network allows your products or services to be shown to users browsing websites. A large number of users can be reached using this method. Seeing your ad while reading news or watching videos will increase your brand awareness. Today, it is known that many advertisers use this method. The payment of the method is made according to the people who click on your ads and are directed to the site. So you have to pay Google per click. DCA Network is with you to make this whole process easier!

Shopping Ads

In this type of advertisement, known as Shopping ADS, the images, prices and information of the products in the search results are displayed. Its biggest advantage is that it has high conversion rates. In order to place shopping ads, it is necessary to open a Google Merchant account and integrate it with Google ADS. To briefly explain what Google Merchant is, it can be thought of as the Google warehouse where products are added. Advertising campaigns are created with the data obtained from here.

Video ads allow advertising on Youtube, the most used video platform of recent times. Ads created through Google ADS can be seen by millions of people using the application. Creating quality content to promote your products or services will make users trust you.

Considering all these positive effects, it would be a good decision to include video ads during advertising campaigns. Video ads are divided into 3 categories as out-stream, Bumper and Truwiew ads. You can get information about how to create a video advertising campaign by consulting DCA Network employees. If you wish, we can create your ads with our professional perspective.

Universal application ads allow to reach users via Google Play or APP Store. In this type of ad, which has a very high conversion rate, you can turn a newly created application into a successful project. All that needs to be done to take advantage of the universal app service is to start the process. Operations such as optimization, budget planning and advertising will be handled automatically by Google.

Considering all these methods, it is the right move to entrust the advertising work to a professional company. In this way, good results can be obtained with correctly carried out studies.

As DCA Network, we can carry out your advertising activities with our structure that follows the innovations and the experience we have gained in the sector. You can get ahead of your competitors with your attention-grabbing content that keeps up with the era. You can contact us to get information about Google ADS ad types.